Every year retailers try to stay one step ahead of your spending and it’s important for them to understand how Black Friday is changing.
According to a new survey by RetailMeNot.com, a shopping and coupon website, Black Friday has expanded well before, and well beyond, just one day of shopping.
“More and more we are seeing a shift to a weekend of savings, where consumers take advantage of deals starting on Black Friday and all the way through to Cyber Monday,” according to a news release for the site.
Here are some intriguing facts that outline holiday spending habits:
- 68 percent of consumers will spend money on holiday shopping from Black Friday through Cyber Monday
- Shoppers plan to spend an average of $743 across Black Friday/Cyber Monday weekend
- Last year shoppers spent $505 on average on the Black Friday weekend
- 51 percent of consumers will do most of their shopping online during Black Friday/Cyber Monday weekend
To see that 51 percent of people plan to do most of their shopping online represents a continued shift away from “big box stores.” But keep in mind a lot of the big box stores are staying competitive with online sales.
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